How neuro­plasticity can help companies to increase its intel­li­gence tenfold

Until a few years ago, scien­tists thought that the brain, once it reached 25 years of age, no longer changed. This idea is completely overwhelmed by recent disco­veries in neuro­science.

Why should a company be interested in this?

Have you ever tried to create a pivot table or to facilite of your monthly meeting after a long work stoppage? Your reflexes are slow, your landmarks far away. This is because the less you use a neural circuit, the more it fades, a bit like a little-used footpath would see nature take back ownership by naural growth, eventually covering the space of weeds!

If the neurons encoding the “I create my pivot table” action were frozen in time, you would surely have no diffi­culty in picking up where and when you stopped*. However, science shows us that our brains are constantly recon­fi­guring, even in adulthood. It has the extra­or­dinary power to constantly reshape itself. And it is precisely these frequent changes that allow us to create new skills, knowledge and compe­tencies.

This is the process decribed as neuro­plasticity.

In concrete terms, if our neural connec­tions can change, we have the oppor­tunity to influence these changes. The idea that intel­li­gence would be decided by a good fairy or witch at birth and would remain fixed immutable until death is therefore obsolete! The more the brain is stimu­lated and in different ways, the more it develops!

Lifelong learning

In a world where we must conti­nually reinvent our self to guarantee employa­bility and update our knowledge, as well as that of our employees, it is grati­fying to say to ourselves that the dice are not thrown forever!

Neuro­en­ter­prise 4.0, with its infinite ramifi­ca­tions, changing and digitally inter­con­nected processes, will not have any problem with this concept. It will no longer be able to reasonably lend too much credit to the “I’m too old” or “we don’t change”, heard with each new develo­pment or change announced… But in return, it will have to do everything possible to support this learning flexi­bility. And give the means to its employees.


Create new paths based on proven methods


  • First, the brain – like your colla­bo­rators – needs to know why you want to memorize this or that! It too is in search of meaning… Explain why and how this is important.
  • Then, repetition is funda­mental: regularly follow the same path to shape it by creating and insti­tuting rituals, then anchor them in our personal culture
  • Finally, at work, as in the city, focus on active** learning strategies:
      -Challenge the teams in formation (or elsewhere) with internal mini-compe­ti­tions
      -Help your teams to solve problems in a group
      -Encourage experi­men­tation, the presen­tation of your knowledge to your colleagues
      -Present your problems and solve them thanks to co-develo­pment, with peers
      -Introduce knowledge questioning between colleagues, between teams
      -Develop peer coaching through open and solution-oriented questions


One thing is for certain! That is your brain definitely won’t be the same tonight. And it’s very good that way.

Sophie Hautbois

Sophie Hautbois

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